Craft & Capital

Craft & Capital

Introducing Craft & Capital

Bringing tradeoffs front and center

Jarrod Jenkins's avatar
Jarrod Jenkins
Jul 28, 2026
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“Remember when Chanel bags used to be quality?” “Why does this brand I’ve never heard of charge so much?” “What’s the difference between this and something I can buy on Shein?” “Why did this runway show suck so much?” These are all questions I see in my comments and discussions happening online. And they all come down to one word: tradeoffs.

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